I've been organized my whole life, sometimes obsessively so, but it wasn't until I experienced life on my own that things got truly busy—and honestly, pretty messy. That's precisely why I do what I do now: help women feel in control, not just of their career or relationships, but of their home.

Growing up, our home was a testament to routine and order which I quickly embraced. While I may have been the one in my friend group organizing closets during weekend sleepovers, my understanding of managing not only my home, but my life changed significantly as I navigated college, a demanding job, and a social life. The weight of an unmanaged home really had an effect on me mentally and emotionally. After all, I'd been organized my entire life, so why was it so difficult now? I knew I couldn't accept always coming home to a seemingly endless to-do list if I wanted to feel truly in control of my life.

I understand that as women, we often find ourselves responsible for maintaining the home, even while working or raising families, and then struggle to create systems that actually work for us. My personal challenges are what helped to refine my beliefs on what it means to be organized, understanding that life comes in waves, and organization isn't about perfection, but about intentional systems designed for real life. 

I realize that the "Pinterest-perfect" ideal often leads to frustration, and my mission became to create beautiful spaces that are actually manageable, allowing women to not only reinvest their time where they choose, but to look forward to coming home after a demanding day.